About Us
Small workshop, honest woodwork.
The story of The Woodworking Branch Ltd, from its beginnings as Simply Rustic UK Ltd.
Our Story
The Woodworking Branch Ltd was originally incorporated in May 2017 as Simply Rustic UK Ltd, based in Seaford, East Sussex. The business began with a focus on rustic-style wood goods, reflecting a simple idea: build honest, solid pieces rather than mass-produced furniture.
Over time the business evolved. In 2024 it was renamed The Woodworking Branch Ltd, better reflecting its focus on hands-on woodworking — furniture, joinery and made-to-order pieces built for real use in real homes.
Today the workshop is run by Michelle Downing, working directly with customers on every commission and drawing on a small network of local subcontractors for larger jobs. It remains a small, owner-run operation based at 25 Clinton Place, Seaford — not a factory, not a franchise.
What We Believe
Our values
Made Locally
Every piece is built in our Seaford workshop, not imported or outsourced overseas.
Built to Order
We don't stockpile furniture. Every commission is made specifically for the person who ordered it.
Direct Relationship
You deal directly with the person making your piece — no call centres, no middlemen.